This is INFLUENCE audiobook (rate button is after the title, please rate and leave a comment to share your thoughts. If the the description is missing, we will update soon or you can share anything you know about this audios it in comments section. Thank @Russell for sharing this audios). Lets play INFLUENCE full audios free online in the audio player below.
The book is divided into six chapters, each of which explores a different principle of influence. The first principle is reciprocity, which is the idea that people are more likely to do something for someone else if that person has done something for them first. This principle is often used in marketing, where companies offer free samples or gifts to potential customers in the hope that they will reciprocate by buying their products.
The second principle is commitment and consistency, which is the idea that people are more likely to follow through on a commitment if they have publicly committed to it. This principle is often used in sales, where salespeople will ask potential customers to make a small commitment, such as filling out a survey or attending a seminar, in the hope that they will then be more likely to make a larger commitment, such as buying a product.
The third principle is social proof, which is the idea that people are more likely to do something if they see others doing it first. This principle is often used in advertising, where companies will use testimonials or endorsements from satisfied customers to persuade potential customers to buy their products.
The fourth principle is liking, which is the idea that people are more likely to do something for someone they like. This principle is often used in sales, where salespeople will try to build rapport with potential customers in the hope that they will then be more likely to buy their products.
The fifth principle is authority, which is the idea that people are more likely to do something if they perceive the person asking them to do it as an authority figure. This principle is often used in advertising, where companies will use celebrities or experts to endorse their products.
The sixth and final principle is scarcity, which is the idea that people are more likely to want something if they perceive it as rare or in short supply. This principle is often used in sales, where companies will create a sense of urgency by offering limited-time deals or by emphasizing the limited availability of their products.
Throughout the book, Cialdini provides numerous examples of how these principles of influence are used in various contexts, from sales and marketing to politics and social movements. He also provides practical advice on how to resist these techniques of influence when they are used against us.
One of the strengths of the book is its accessibility. Cialdini writes in a clear and engaging style that makes the book easy to read and understand. He also uses numerous real-world examples to illustrate his points, which helps to make the concepts he discusses more concrete and relatable.
Another strength of the book is its relevance. Although the book was first published over 30 years ago, the principles of influence that Cialdini discusses are still just as relevant today as they were then. In fact, they may be even more relevant today, given the proliferation of social media and the increasing sophistication of marketing techniques.
One of the potential weaknesses of the book is that it focuses primarily on the techniques used by marketers and salespeople to influence consumers. While this is certainly an important area of study, it would be interesting to see how these principles of influence apply in other contexts, such as politics, education, or interpersonal relationships.
Another potential weakness of the book is that it does not provide a comprehensive framework for understanding the psychology of persuasion. While the six principles of influence that Cialdini discusses are certainly important, they are not the only factors that influence how people are persuaded. A more comprehensive framework would need to take into account factors such as personality, culture, and context.
Overall, Influence: The Psychology of Persuasion is a fascinating and informative book that provides valuable insights into the techniques used to influence others. Whether you are a marketer, a salesperson, or simply someone who wants to better understand how persuasion works, this book is definitely worth reading.